Welcome to the online home of William Thomas – freelance food writer, wine writer, bread baker, slow food acolyte and all-round culinary obsessive.

Since 2001 I've been naming, describing, characterising and positioning food and beverage products right across the industry, from the biggest supermarkets and hotels to the smallest independent producers, importers and retailers.

I've written food packaging copy for Marks & Spencer, Morrisons, Sainsbury's, Peyton & Byrne, Birds Eye and many others, penned effusive copy to promote the wines of Roger Harris Wines and Oddbins, written websites for Peyton & Byrne, The Perfect Cellar and Addiction Pet Foods, and prepared menus for The Holiday Inn, Crowne Plaza Hotels and The Real Greek restaurants. See my Clients page for a full list.

Have a look around, if you like the look of what I do and you've got a project that could benefit from my input, drop me an email or call 07779 262 756. I'd be more than happy to meet up and discuss your requirements further.